
RIDING WITH AN EXPERT
Cole Martinez is a former professional motocross and off-road racer whose career spans elite competition across Supercross, Motocross, and premier off-road racing disciplines. Introduced to riding at just three years old, Martinez quickly rose through the amateur ranks in the Southwest before turning professional in 2012.
Throughout his professional motocross career, Martinez established himself as a consistent and versatile competitor, earning multiple top-ten finishes in the AMA Supercross 250 class and top-fifteen results in premier motocross competition. His career also extended internationally, where he captured two championships in European Supercross competition, further solidifying his reputation as a well-rounded racer.
In 2019, Martinez transitioned into off-road racing, where he found significant success—earning race wins and titles in highly competitive series such as NGPC and WORCS. His performance and consistency led to selection for Team USA at the prestigious 2023 International Six Days Enduro, contributing to one of the nation’s rare victories in the historic event.
Martinez later returned to motocross as a veteran competitor, capturing multiple championships at the AMA Amateur National Motocross Championship at Loretta Lynn’s, including titles in Open Pro Sport and Junior 25+.
Today, Martinez brings decades of experience across motocross, off-road, and endurance racing into his riding experiences. Known for his adaptability, racecraft, and deep understanding of rider development, he focuses on coaching and mentoring athletes of all levels—helping riders elevate their experiences across motocross, mountain biking, and cycling disciplines.